Implementation of WoW "Well being out of Waste" under Swacha Patashala namely "Donate old books support poor children" Project in 13 districts of Andhra Pradesh, among that the Kurnool District task was taken up by Bharathi Integrated Rural Development Society (BIRDS), as the partner.

This Project under Corporation Social Responsibility (CSR) by ITC, Hyderabad. It was started on September 2016 in a small way through the DEO Proceedings requesting to provide the details of stock points for donation handing over old books to the ITC for recycling purpose.

ITC WoW is a recycling intiative that works forward spreading awareness about recycling and encouraging students to segregate and dispose waste responsibly in this programme. WoW reaches out to schools, institutions through its awareness building teams about source segregation of waste, after stipulated period of time WoW team goes back to schools to collect the paper kept aside by the students. While many countries have advanced systems of waste collection and regulation on source segregation, awareness in India regarding recycling and its benefits is low. There are basically two types of waste. Dry waste, Wet waste, about 40% of the Dry waste can be recycled while Wet waste can be converted into compost and can be used as manure.

The WoW programme seeks not only build awareness but also to encourage students to segregate their waste paper. This reduces the amount of waste filling up landfills and provides industries with clean Raw materials. ITC, Kovai unit is exclusively dependent on recycled fibre.

Recycling of waste has huge environmental and economical benefits.

1metric ton waste paper recycling:

• Save 22 trees
• 2.5 barrel of oil
• 4100 k.wh of Electricity
• 4cubic meters of land fill
• 31780 lts of water

Facts about Trees

• 1tree produces 260 pounds of Oxygen
• 1 person uses 30 trees for his lifetime  Ogxygen
• Current ratio 3.30 – 3 trees to Oxygen for 30persons

"TREES DO IT FOR FREE"

Awareness campaigns on saving the trees were conducted at Schools with a slogan of "Respect them and save them"

Objectives of WoW:

• 1. In collecting the habit source segregation among the house holders and students.
• 2. Creating sustainable lively hood to waste collectors
• 3. Whatever we collecting will go for recycling
• 4. Creating Swacha Bharath Make India Swatch and Greening

WoW Way:

WoW team conducted awareness sessions at schools in different regions and explained the benefits of source segregation. The paper waste sent to ITC units for recycling into a wide range of paper boards. This collection activity not only helps recycling but helps many people find gainful employment.

BIRDS-WoW Kurnool CCs allotted mandals

BIRDS-WoW Kurnool District, the below mentioned activities are the accomplishment that the WoW Project reached till December' 2016. District Co-Ordinator will monitor the entire Clusters.

• No. of Schools & Colleges covered         – 445
• No. of WoW Clubs formed                    – 934
• No. of Volunteers enrolled                   – 1741
• No. of Students covered                    – 122988
• Stock available                                 – 10 Tons (lifted), 12 Tons (to be lift)
• Identified franchises                          – 15